Apr 6, 2021
Sales is for everyone. The truth, however, is that it still has
a long way to go in terms of diversity. In this episode, Jaunai
Walker joins Donald Kelly as they talked about why we
don’t see more black women in sales.
- Jaunai Walker is in the medical sales industry and she’s been
in pharmaceutical sales for about 13 years. Throughout her entire
experience in sales, there have only been a few instances that she
saw black women in the industry.
- Culturally, sales wasn’t seen as something that’s viable
because of the frequent ups and downs. There is not much
consistency in sales.
- From an early age, we are taught that consistency is the source
of steady income.
- Not all people realize that sales isn’t something we should be
afraid of. In fact, a lot of sales skill sets today are important.
Sales skill sets are something that one doesn’t have to really dive
and learn because most of these skill sets are already
- Since we were kids, we were already learning how to get what we
wanted. Knowing how to get what we want is a critical skill set for
- There are good days and bad days in sales. There will be times
that you won’t be able to get your sales goals but in the grand
scheme of things, it’s still one of the most rewarding careers that
one could have.
- Black women today can take advantage of the people who paved
the way for them to get into the sales industry. They now have
mentors who can help and guide them.
- There’s always been a stigma on sales and it’s important that
we reduce that stigma, especially for black women.
Are women paid less?
- Jaunai believes that it’s not just the pay but women are also
chipped with the opportunities for growth in the sales field as
well. Many still look at black women and see them as the aggressive
type. They don’t want to scare the salesforce by putting black
women in an executive position.
- Sometimes, it’s even because of the appearance. Jaunai shares
that she couldn’t easily wear her natural hair out at the beginning
because people looked at her differently. She was also called the
Obama Girl by her white counterpart.
- The downside to these obstacles is that you start doubting
yourself. On the upside, however, you would eventually start
showing up ready to fight for your job.
- Jaunai decided to come on strong and took her stand. She wore
her hair naturally, it was her way of being authentic and it didn’t
impact her numbers in sales.
Changing the opportunity gap
- If you have a seat at the executive’s table, you need to be
aware not only of the opportunities but also of the
responsibilities. Don’t forget what you’re supposed to do which is
- Don’t be tied with the thought that you don’t want to be seen
as the person who just wants to bring in more people who look like
- You need to become more visible. When you see other people in
the industry who share the same color, go up to them and strike up
a conversation. Try to form a connection because that’s part of
- Sales is a great industry to be in. So, don’t be afraid to show
up because the financial reward is here.
- When you find yourself in the industry, make sure to find the
people who are willing to give you tips and share their knowledge
“Why Don’t We See More Black Women in Sales” episode
Reach out and follow Jaunai Walker on
Speak with Donald directly for more sales talks. Reach him via
these channels: LinkedIn,
about any sales concerns.
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Other songs used in the episodes are as follows: The Organ Grinder,
written by Bradley Jay Hill, performed by Bright Seed and Produced
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