Jul 27, 2021
Because people of color only make up 20% of the sales community,
there’s a perception that we need to “fit in” to be successful.
But, do you need to suppress culture to thrive in your
organization? The short answer: heck no.
“Fitting in” betrays the entire point of
- Your company might think you need to show certain behaviors to
be successful, especially depending on the area you sell in.
- However, the diversity people of color bring to an organization
provokes diversity of thought and experiences that could be
invaluable to the company’s success.
- If you find yourself in a situation where a boss wants you to
do certain things to fit in, it's probably a place you don't want
Suppressing your culture doesn’t help your bottom
- You might want to prove yourself in the organization and prove
people wrong. While you certainly can, remember that you have no
obligation to prove yourself when others do not.
- If you're hitting quota, nobody cares. If you're able to bring
in the largest deals in the organization, nobody cares. You can put
your head down and hustle, letting your numbers speak for
- You're not there just for the company; you’re there for your
family and your own success.
- You can't always change someone's views because it has to be up
to that person to make a change.
You’re advocating for the next sales generation of
people of color.
- As a person of color in a predominantly white space, you’re
pioneering for the students and other incoming people to understand
they have the potential for success in the sales industry.
- You're forging a path for those who come after you. You aren't
just providing for your family; you’re showing the current youth
that they can do great things and break barriers.
- Ultimately, make sure you're at a company where you like to be.
Find somewhere you fit in and feel comfortable.
Check out Sales for
the Culture to join a community of people of color in the sales
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Audio provided by Free SFX
and Bensound. Other songs
used in the episodes are as follows: The Organ Grinder written by
Bradley Jay Hill, performed by Bright Seed, and Produced by
Brightseed and Hill.