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Selling in Color

Jun 15, 2021

People in underrepresented communities might feel imposter syndrome when selling in major industries. In today’s episode of Selling in Color, founder and CEO of Make Money Your Honey, Amanda Abella, tells us how she overcame her imposter syndrome by learning she’s been selling for far longer than she thought. 

Amanda had been selling most of her professional life.

  • After graduating college, Amanda went six months without finding a job. But a friend gave her the book The Art of Nonconformity by Chris Guillebeau, and it opened her eyes to what she could do in life.
  • She wanted to be a writer, so she took an opportunity to write financial articles.
  • She got a job in recruiting but continued writing. In 2012, all of her internet friends quit their jobs to work freelance. 
  • Amanda was hesitant to follow suit, but she had to get over those fears before doing the same.
  • She hired her first coach, and that woman helped her realize she’d been selling her entire career. 

How did Amanda get involved in sales?

  • She started a coaching side-hustle in addition to her writing work. But Amanda soon realized she couldn’t easily scale a freelance writing business.
  • She created Persuade to Profit, which is now her signature sales training program.
  • The takeaway? You will never worry about money again if you know how to sell.

Amanda kept training, learning, and putting herself in uncomfortable situations.

  • Most female coaches teach you marketing launch strategies and how to warm up leads, but people have become way savvier to that. What they often don’t teach is sales.
  • Amanda understands why women are uncomfortable in some traditional sales environments, and she realized she could be a translator and teach the mindset of sales to women. 
  • Amanda started a community around it and now has a free Facebook group for women coaches and course creators that organically grew to 1000 people within three months.

Amanda’s advice to step out and find a place in sales?

  • Reach out to people who bought your stuff and ask them how their purchase was - they're always shocked when an actual human reaches out to them.
  • A lot of people experience imposter syndrome, and everyone has had a really crappy sales experience. (Just think of your high school friend DMing you to join their MLM.) But with the proper training and coaching, you can develop a feeling of confidence that can fuel success.

Get in touch with Amanda:

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Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.