May 11, 2021
Today’s on Selling in Color
Donald is joined by Kristi Strickland, she has worn many different
hats in the sales industry throughout her career, and we’re
thrilled to hear her give her perspective on how we can
draw more people of color into the sales
Kristi, like many others, had a warped understanding of
sales as a child.
- Kids often think sales are purely the people
selling door-to-door vacuum cleaners, which gives them an
assumption that a sales career would not provide long-term results
- While Kristi went to school to pursue medicine,
a small interaction with her advisor completely changed her career
Once she joined sales, Kristi realized the benefits of
- Once she got into sales, Kristi saw that there
are many roles available, and she could move around to different
positions until she found a great fit.
- Kristi had a preconceived notion that
salespeople had to be very aggressive, like a car salesman, but
that’s far from the truth.
- Lots of sales reps make millions of dollars a
year. But whether you want to be in sales for money, be a mentor,
or take on leadership and sales enablement roles, there is a
position that suits your goals.
How can POC salespeople share their sales success
- Teaching people of color about the many avenues
and places for success will draw more people of color into the
- Be a bit obnoxious about your success. Talking
about your achievements shows others what they can do for
- Recruit friends and those we know to fill
roles. Many companies have referral bonuses, and with the myriad of
diversity and inclusion initiatives, companies are hiring for
people of color.
- Make it clear a person doesn't have to have ten
years of experience to start. The idea is that you get in here,
crush it, and quickly move up the ladder.
- Talk to the younger generation; make them aware
of sales options that they have.
What is Kristi’s parting advice?
- Sales doesn’t have to be your life career. It
can be a way to stack up money and then pursue your
- Kristi’s major takeaway? Don’t be afraid to try
sales, especially if you’re a person of color.
- Take advantage of the resources like
Sales For the Culture and
The Sales Evangelist Podcast that teach you skills to carry yourself as a
professional in the industry.
If you want to get in touch with
Kristi, connect with her on LinkedIn. Or, if you just want to hear more of the
sales experience Kristi has to offer, check out her guest episode
of The Sales Evangelist.